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Liftoff
Resources for Early-Stage Founders
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
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All
Fundraising
Fundraising
Marketing
Marketing
General
General
Product
Product
Building a Team
Building a Team
GTM, Growth, and Sales
GTM, Growth, and Sales
Ground Up Originals
Ground Up Originals
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Fundraising
Pitch Deck Hunt
1000+ pitch deck examples from the most successful startups.
Collection
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General
Startup Advice
Sam Altman shares his best startup advice.
Article
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GTM, Growth, and Sales
Growth Experiment Document Template
A simple and efficient growth experiment document template by David Ly Khim.
Template
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Product
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Book
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Building a Team
360 OKR and Goal Examples
Examples that will help your team set better goals
Collection
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Marketing
Marketing Plan and Chill
A comprehensive guide on creating a marketing plan for your startup
Article
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General
What it’s actually like to be a startup CEO
A data-backed article explaining the challenges of being a startup CEO.
Article
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Building a Team
Building company Culture
six things that you can do now to help you create a solid foundation for your startup.
Video
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Marketing
The ultimate guide to SEO
A podcast with Ethan Smith is the CEO who helped companies like MasterClass, Robinhood, and Medium develop their SEO strategies.
Podcast
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General
Growth by Paul Graham
Growth is the essential element of startups, and everything else follows from it.
Article
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Fundraising
Why You Should Embrace the Post-Money SAFE
Uncovering why you should leverage this investment vehicle for your early rounds of fundraising
Article
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Fundraising
The Ladder of Proof
Uncovering How VCs See Your Startup
Article
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GTM, Growth, and Sales
Distribution
Ben Horowitz explains how to design effective sales channels by understanding both your product and target market.
Article
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Marketing
The Pineapple List
A database of the best marketing and branding agencies.
Service
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Building a Team
How do you convince someone to join your startup?
by Dalton Caldwell, Y Combinator partner and founder of Mixed Media Labs
Video
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Marketing
Design Pickle
A platform that provides unlimited graphic designs for a flat rate.
Service
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Building a Team
GitLab's Guide to All-Remote
One of the world's largest all-remote companies shares its guide to remote work.
Blog
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General
Startup Graveyard
The stories and lessons learned from failed startups.
Collection
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General
Sam Altman’s Startup Class
A course on how to start a startup by Sam Altman.
Video
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Product
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Book
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Marketing
Marketing Plan and Chill
A comprehensive guide on creating a marketing plan for your startup
Article
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Fundraising
Market Sizing Guide
Learn how to estimate your market size
Article
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Marketing
B2B SaaS Marketing Guide
by Alex Kracov, ex-VP of marketing at Lattice.
Article
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Building a Team
How to set up, hire, and scale a growth strategy and team
Advice from 25 preeminent growth experts at top startups.
Article
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Fundraising
Best Pitch Decks
A collection of 790+ winning pitch deck examples from high-growth startups.
Collection
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Product
Product-led growth masterclass
A practical PLG framework
Video
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